We’ve all been there: a client or stakeholder stomps in and tells you exactly what you need to make.

If you’re new to the design biz, your knee-jerk reaction may be to make it. On command. Immediately.

The longer you spend in the design world, the more you realize that building on command never, ever ends well. People usually ask for things they want, not necessarily for what they need.

Case in point: a buddy of mine works for a major design firm. They have a program in which senior designers mentor newbie junior designers when they first come in the door. At the start of his career, about 10 years ago, my friend was that newbie designer.

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“people usually ask for things they want, not necessarily for what they need.”

Image by #WOCinTech Chat.

Image by #WOCinTech Chat.